I love delving into illustration and branding projects, and this one was delightful, so I couldn’t resist including it in my portfolio. Summerlin, a master-planned community developed by the Howard Hughes Corporation, hosts vibrant festivities to celebrate the Chinese New Year, inviting locals and visitors to join in on the excitement with parades, dragon dances, and street performances.

I took the reins in hand in this project, illustrating the new branding elements and crafting all the marketing materials.