The RTC Summer Heat campaign was designed to help riders stay cool and safe during the hottest months while waiting for their bus. The campaign transformed bus shelters into engaging, informative spaces by featuring vibrant and playful illustrations of Mojave Desert wildlife. Each tip offered practical advice—like staying hydrated, seeking shade, or wearing light clothing—delivered with a fun, approachable tone. The goal was to raise awareness about heat safety in a way that felt natural and connected to the desert environment, enhancing the rider experience while promoting community well-being.